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Aristotle’s Concept of Communication

•       The first known scholar who wrote about communication, though not directly, is Aristotle (384-322 BC).
•       In his famous books, ‘Rhetoric’, Aristotle called the study of communication as ‘rhetoric’ and elaborated three elements within the process.

•       According to him, communication process composed of a speaker, a message and a listener. Person at the end of the communication process holds the key to whether or not communication takes place.

In Aristotle’s point of view
•       Communication is purposive;
•        It is based on the intention of affecting others;
•        Its effects can be evaluated and measured in terms of effect, and also in terms of the truth;
•        Rhetoric considers not only what is or was, but also what might be.

To his communicators need to develop five skills:

•       Invention - ability to generate ideas;
•        Disposition - ability to organize ideas;
•        Style - use of appropriate language;
•        Memory - ability to recall facts & ideas;
•        Delivery - use of voice and gestures.
•       From his observations, later scholars developed a model of communication using the elements he mentioned.
•       The model consists of four visible elements: Speaker or receiver, speech or message, audience or receiver(s) and effect of communication. And, context or occasion of the communication covers all the elements indicating that it has influence on other four elements.



Lasswell Model of Communication
•       Harold Dwight Lasswell (1902-1978) is the proponent of famous question formula, which is otherwise called Lasswell formula of communication.
•       We can’t call his definition of communication which is presented in an array of question as a communication model in its strict sense.
•       This American political scientist stated that the most convenient and comprehensive way to describe an act of communication was to answer the following questions: Who (says) What
•       (to) Whom (in) What Channel (with) What Effect?




•       This model is self-speaking of the process of communication which consists of five elements namely communicator (who), message (says what), medium (in which channel), receiver (to whom) effect (with what effect).
•       Lasswell conceived communication as a linear process which starts from communicator and ends at receiver with some effect.
•       The major missing elements of this basic model are feedback and context of communication. However, this model is said to be highly helpful for organizing communication research as audience analysis, content analysis, control analysis, reception analysis and effect studies which are respectively represented by communicator, message, medium, receiver and effect.

Comments

Satellitetechnician1 said…
افضل العروض و الخصومات الان و علي اعلي مستوي ستلايت السالمية الان من التميز ارقام فني ستلايت الفروانية و بافضل كفائه فني ستلايت حولي الكويت الان من خلال افضل فريق عمل الان في اعمال التعديل فني ستلايت الجهراء هندي و خدمات الستلايت الان و بافضل كفائه فني ستلايت الكويت الان من خلال موقعنا تواصلو معنا الان
April 18, 2019 at 5:42 AM
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