Writing the Lead by Alejandro Ferry

Introduction to Lead Writing

Every news story begins with an introduction which is called “Lead”
Reminding you that this could be a single word, phrase, a brief sentence, an entire paragraph, or a series of paragraphs.
The main function of the lead is not only to introduce the news story but to give the questions of the reader.
The good lead answers all important information about the news story.[open ppt]

Comments

David Berlo's Model of Communication

· BACKGROUND In 1960, David K. Berlo, wrote a book entitled El Proceso de la Comunicación or The Process of Communication . This work focused on the purpose and objectives of communication and addressed Berlo's model of communication which he developed from Claude Shannon and Warren Weaver's Mathematical Model. In this book, Berlo quoted Aristotle, saying that “…the prime goal of communication was persuasion, an attempt to sway other men to the speaker's point of view” (Berlo, David K., 1960, p. 8). His model includes verbal and non-verbal communications. It also considers the emotional aspect of the message. The S-M-C-R Model of Communication The S-M-C-R Model of Communication The FOCUS David K. Berlo's Model of Communication focuses on four elements, namely: the Source (S) , the Message (M) , the Channel (C) , and the Receiver (R) . Under each of these are different factors that ...

Fundamentals of Communication

The term communication stems from a Latin word communis which means ‘common’ and denotes the act of imparting, conveying or exchanging ideas through speech, writing or signs. It is one of the fundamental needs of human beings and it is as important as the physical requirement for food and shelter. Thus, communication can be considered as an individual as well as a social need. We live in a mediated society. Many of our ideas about the world, knowledge of what is happening and the values mostly come from the media. Our ideas of the world are derived largely from the modern media which produce and package versions of events and issues in their output and which we consume as part of our daily lives and situations. WHAT IS COMMUNICATION? Simply defined, communication is the art of transmitting information, ideas and attitudes from one person to another. It is a process of transmitting a message from a source to an audience through a channel. For example, in a conversation, which ...

Models of Communication

Ø Linear Communication Model Ø Lasswell’s Model Ø Aristotle’s Model Ø Berlo’s SMCR Model Ø Transactional Model Ø Barlund’s Model Ø Shannon & Weaver Model Ø Interactive Model Ø Schramm’s Model Ø White’s Model Components of Linear Communication Linear model has defined set of components required for a communication to be established where • Sender is the person who sends a message after encoding. • Encoding is the process of converting the message into codes compatible with the channel and understandable for the receiver. • Decoding is the process of changing the encoded message into understandable language by the receiver. • Message is the information sent by the sender to the receiver. • ...

Jayaseelan Rathinaswamy

Search This Blog