Writing the Lead by Alejandro Ferry

Introduction to Lead Writing

Every news story begins with an introduction which is called “Lead”
Reminding you that this could be a single word, phrase, a brief sentence, an entire paragraph, or a series of paragraphs.
The main function of the lead is not only to introduce the news story but to give the questions of the reader.
The good lead answers all important information about the news story.[open ppt]

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David Berlo's Model of Communication

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Jayaseelan Rathinaswamy

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