Writing a News Story

Identify the types of news leads and their elements
Write news leads Organize news stories
Be accurate and objective
Use third person point of view
Use sentence length and structure that are appropriate for journalistic
Writing Use transitions[open ppt]

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Nature of Mass Communication

• From the above model of mass communication, it is easy to identify the following features of mass communication. • 1. Mass communication experience is public one. It means that anybody can be a part of this communication process at any time without much effort or permission. • 2. It is a mediated communication act. Nature of the media involved in the process defines the mediation in mass communication. • For example, television can transmit a news instantly as it is a fast medium, newspaper takes to bring the same news report to the public because of its limitations. This is how nature of the media defines the mediation process in mass communication. • 3. Mass communication is filtered communication. This filtering processing is called gate keeping. For example, a news report in a news...

David Berlo's Model of Communication

· BACKGROUND In 1960, David K. Berlo, wrote a book entitled El Proceso de la Comunicación or The Process of Communication . This work focused on the purpose and objectives of communication and addressed Berlo's model of communication which he developed from Claude Shannon and Warren Weaver's Mathematical Model. In this book, Berlo quoted Aristotle, saying that “…the prime goal of communication was persuasion, an attempt to sway other men to the speaker's point of view” (Berlo, David K., 1960, p. 8). His model includes verbal and non-verbal communications. It also considers the emotional aspect of the message. The S-M-C-R Model of Communication The S-M-C-R Model of Communication The FOCUS David K. Berlo's Model of Communication focuses on four elements, namely: the Source (S) , the Message (M) , the Channel (C) , and the Receiver (R) . Under each of these are different factors that ...

Shannon and Weaver Model of Communication

OVERVIEW ž The Shannon–Weaver model of communication has been called the "mother of all models."Social Scientists use the term to refer to an integrated model of the concepts of information source , message , transmitter , signal , channel , noise , receiver , information destination, probability of error, encoding , decoding , information rate , channel capacity , etc. However, this is misleading, as the related fundamental ideas were developed by Shannon alone. Claude Elwood Shannon ž In 1948, Shannon was an American mathematician, Electronic engineer and Weaver was an American scientist both of them join together to write an article in “Bell System Technical Journal” called “A Mathematical Theory of Communication” and also called as “Shannon-Weaver model of communication”. ž This model is specially designed to develop the effective communication bet...

Jayaseelan Rathinaswamy

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